Author
SEO consultant at SEOBurf and Head of Growth at DragonBet, in search since 2000. I have built and sold a content business, run a digital agency for a decade, and led SEO both in-house and agency-side. I write everything on Masters of SEO, where the standing rule is that claims get separated into what Google stated, what the evidence shows, and what is opinion.
Everything written here
The helpful content system is the most consequential ranking system Google has shipped this decade, and it no longer exists as a separate thing. It launched…
A core update is a broad change to Google’s main ranking systems. Google announces them, names them (March 2026 core update, and so on), and posts…
YMYL stands for Your Money or Your Life. It’s the label Google’s quality rater guidelines give to topics where a bad answer can genuinely hurt someone:…
Before a page can rank, it has to get into the index. More pages fail at that step than most site owners realise, and the failure…
Type a query, get results in under a second. Between those two moments sits a system Google has spent 25 years building, and most SEO confusion…
The research library and glossary are written and maintained here too.