Research library

Google says E-E-A-T itself isn’t a specific ranking factor

Strong evidence

Official documentation, sworn testimony, or a large controlled test that others have replicated.

Researcher
Google Search Central
Published by
Google
Date
15 December 2022
Method
official documentation
Sample
Google Search Central documentation (Creating helpful, reliable, people-first content)
Original
developers.google.com →

What they did

Google addressed E-E-A-T in its guidance on creating helpful content, clarifying its status as a ranking input.

What they found

The doc says plainly that E-E-A-T itself isn't a specific ranking factor, while adding that a mix of factors identifying content with good E-E-A-T is useful. So Google treats E-E-A-T as a concept its systems approximate, not a single dial in the algorithm.

How much weight to give it

Official documentation, so it settles the common claim that there is an "E-E-A-T score". By Google's own account there isn't one.

What it doesn't prove

Saying it isn't a single factor doesn't mean the underlying signals are absent. Quality raters use E-E-A-T to judge results, and their judgements feed system training, so the gap between "not a factor" and "shapes ranking" is thin.

Ranking factors

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