AI Overviews

2 entries

Moderate Mar 2026

AI Overview citation clicks nearly doubled in two months

Seer Interactive

CTR on AI Overview citations rose from 1.3% in December 2025 to 2.4% in February 2026, and traffic arriving via citations converted better than average.

Moderate Mar 2025

AI Overviews cut organic clicks by roughly a third

Ahrefs data team

Average organic CTR fell around 34.5% when an AI Overview appeared at the top of results; a later update measured a 58% drop for position 1.

Compiled and maintained by James Burfield. Every entry credits the researcher who did the work.