6 entries
SearchPilot (formerly Distilled ODN)
Published tests include a statistically significant +4.1% organic traffic uplift from removing embedded video carousels on product listing pages, and a mobile-only +14% where desktop showed no significant change.
SearchPilot
A statistically significant 10% uplift in organic traffic, with an estimated 11,000 extra organic sessions per month if deployed across the section.
SearchPilot
The shorter title tags gave an 11% uplift in organic traffic.
SearchPilot
Every page type lost traffic: an estimated 12% loss on product pages, 6% on subcategory pages and 7% on high-level category pages.
SearchPilot
The added internal links produced a 7% uplift in organic traffic to the affected pages.
SearchPilot
A conclusive positive result, with the dated variant titles outperforming the control by 5% in organic sessions.