6 entries
Kevin Indig, Growth Memo
Reddit's SEO visibility fell 11.7% and its AI mentions fell 10.9% over the four weeks to 8 June 2026, the first time both dropped together since tracking began in February 2026. Over the same window X gained 40.9% in visibility.
Luke Harsel, Semrush
On ChatGPT, Reddit was cited in close to 60% of responses in early August, then fell to around 10% by mid-September; Wikipedia dropped from roughly 55% to under 20% over the same window. Google AI Mode was steadier, with LinkedIn in nearly 15% of responses and Wikipedia in about 2%. Perplexity leaned on Reddit, LinkedIn and NIH.
Louise Linehan and Xibeijia Guan, Ahrefs
On average only 11.9% of pages cited by AI assistants ranked in Google's top 10 for the same question, and about 80% of cited pages did not rank anywhere in Google for that query. Perplexity aligned most closely at 28.6%, while ChatGPT, Gemini and Copilot each sat near 8%.
Pew Research Center (Athena Chapekis and colleagues)
About 18% of searches produced an AI summary. When one appeared, users clicked a traditional search result on 8% of visits, versus 15% when none appeared. Just 1% of visits included a click on a source cited inside the summary. Browsing sessions ended on 26% of pages with a summary against 16% without.
Louise Linehan and Xibeijia Guan, Ahrefs
76.10% of cited pages ranked in Google's top 10 for the same query. 9.50% ranked between positions 11 and 100, and 14.40% ranked beyond position 100. The first cited URL sat at a median organic position of 2.
Louise Linehan, Ahrefs
99.2% of keywords that trigger an AI Overview have informational intent. AIO keywords have far lower search volume (median 500 versus 29,000) and are longer (median 4 words versus 2). 99.9% of AIO result pages also display at least one other SERP feature.